NEW B2B SYSTEM

03 Kasım 2023, Cuma 14:05

HATKO ELECTRONICS AIMS FOR OPERATIONAL EFFICIENCY AND CUSTOMER SATISFACTION WITH ITS NEW B2B SYSTEM

Hatko Electronics is a member of BEYSAD.

With the advent of computers in the 90s, many record-keeping or tracking systems transitioned to computer-assisted systems. While these years have brought about increased efficiency, they have also introduced new workloads. Hours spent in front of computers daily, checked emails, task notifications, customer queries to be answered, delayed responses from suppliers, and so on.

Although there are some chat programs for brief correspondence, people still rely on emails. A simple query about an order becomes a task that needs to be checked or actioned in dozens of email accounts in the cc section. There are numerous processes involved, such as entering information into systems, verification, researching responses to customer queries, and aligning this information with the customer.

To automate operational tasks for customers, the Hatko order portal has been introduced, providing a 71% increase in efficiency in purchasing and sales operations. Its key advantages include:

  • Available 24/7
  • 71% operational efficiency
  • Flexibility in scaling due to rapid information provision
  • Easy, quick, and real-time tracking
  • Significant time-saving for purchasing departments

 

How will these advantages be achieved? Operations such as gathering quotes for products, querying delivery statuses, confirming orders, and checking statuses can now be handled instantly rather than through email exchanges. Through self-service operations, time is saved, allowing purchasing departments to focus on high-value-added tasks.,

This scenario applies similarly to sales or supply chain teams. Instant access to information, a decrease in daily Q&A operations, and self-service tasks allow the same work to be done in a shorter time frame. Self-service operations are now frequently used, aided by the contributions of the pandemic and Generation Y. Hatice Hataylı, Board Member of Hatko Electronics, says, "Enhancing operational efficiency through digitization has become a necessity beyond improvement. The world is rapidly changing, and resisting change will come at a higher cost. The manufacturing sector is cost-focused, and the importance of this matter is steadily increasing," thereby initiating the project.

Through the portal established by Hatko Electronics, customers have access to instant pricing, order placement, order viewing, and various options for retrospectively viewing delivery notes and invoices.